AI systems for service businesses · working globally
The call that went to voicemail while you were on a job. The finished work that sat three weeks before anyone invoiced it. The Sunday night rebuilding the same report out of four tools that don't agree. Hiring doesn't fix this. It just gives the mess more people to move through.
Free, 20 minutes, no pitch. You leave with the RevFinder Report: one page, your biggest money leak, in dollars, yours to keep whatever you decide.
Nobody wakes up and decides to lose a job. It goes cold in the hour nobody owned, in the handoff nobody wrote down, in the invoice nobody sent. Here's the trade, line for line.
What it looks like now
What it looks like after
The pattern is the same whether you pour concrete or run a practice: the work repeats, the owner is the bottleneck, and the software you already pay for isn't talking to itself.
Trades and home services has its own page already built. It stays unpublished until the first founding-client result lands, the same rule every other industry page will follow. Proof first, then the page.
No discovery phase that lasts a quarter. No deck. With the needed records and system access within 48 hours and the key sessions attended, you receive a working piece by day 14. If PrettyFly misses the signed day-14 checklist, we refund the start payment, waive the balance, and you keep the work.
A free 20-minute first look produces your RevFinder Report: the single biggest leak, in dollars, on one page. If that number is worth a Teardown, two weeks inside how the business actually runs, not the flowchart, turns that one page into the ranked math behind it.
With the needed records and system access within 48 hours and the key sessions attended, you receive a working piece by day 14. Not a mockup. Not a slide deck. Something your team can use on Monday.
We host it, maintain it, and stay on the hook for the result. Then we go back to step one and find the next leak. Each system stacks on the last.
Why it's a loop: step three feeds back into step one. A new system every cycle, each one stacking on the last, not a one-and-done project that goes stale the month after it ships.
Every build is scoped to one number: revenue recovered, quotes out faster, or hours handed back. The first look tells you which one is worth the most to you.
Every call, form, and message gets answered, logged, and routed, including the ones that come in while you're under a truck. Nothing lands in a voicemail box nobody checks.
Estimates get chased until they're won or lost. Finished work turns into an invoice the same day instead of sitting in someone's head.
The weekly numbers assemble themselves from the tools you already pay for, so nobody spends Sunday night rebuilding them by hand.
Status goes out automatically, in your words, before the client has to ask for it twice.
The same questions, the same paperwork, the same setup, handled once and reused, with the judgment left where it belongs.
If it repeats, it can probably be built. Tell us the task you do every week and hate, and we'll tell you straight whether it's worth building.
The start payment begins the work. The balance is due only if client records or direct system evidence still show at least $5,000 in documented annual leakage after a two-business-day fact check and the signed day-14 delivery checklist is complete. If no qualifying finding remains, the balance is waived. If you provide the needed records and system access within 48 hours and attend the key working sessions, but we miss the day-14 checklist, the balance is waived, your $1,500 booking payment is refunded, and you keep the work. Build with us inside 30 days and every dollar paid counts toward the build.
Three levels of ownership: find the leak, close one, or hand us the whole function. Every engagement starts with the same free call, and the price is quoted there once we know what we're looking at.
For anyone who wants a straight answer
Twenty minutes on how calls, quotes, and invoicing work today, and you leave with the RevFinder Report, which puts a dollar figure on the biggest leak twenty minutes can find. It is yours to keep. If a Teardown makes sense after that, we'll say so. If it doesn't, we'll say that too.
Free · no commitment
For a business that wants the biggest leak found and closed
One fixed price, agreed before we start. We find the biggest leak in dollars and tell you what to fix in what order. With the needed records and system access within 48 hours and the key sessions attended, you receive a working piece by day 14. Up to three days happen at your shop, anywhere in the world, with normal travel on us.
Start payment due at booking. If you give us the needed records and system access within 48 hours and attend the key sessions, a PrettyFly day-14 miss refunds the start payment and waives the balance.
For a business that wants the system owned, not handed over
We build the rest, host it, maintain it, and keep finding the next leak. You get the system and the people who stay accountable for whether it holds up.
Six-month engagement · by application
One more route, for a front office instead of a project: if what the free call finds is a standard lead, phone, or review gap rather than a custom build, MyAI Complete is the answer instead of a Teardown. One flat monthly price, three systems, set up for you by people. It starts from the same free call.
Three platforms we designed and built that are running real operations right now. We'd rather you look at the software than read our adjectives about it.
Koho Consulting
What was breakingSales, delivery, budgets, resourcing, utilization, and client updates were each reviewed in a separate pass, so nobody saw the practice whole.
What runs nowConsultOps carries CRM, delivery, budgets, SOWs, resourcing and utilization. Excerpa turns hard legacy contracts into cited, reviewer-approved data. Ko answers their Slack from live data and is built so it cannot send or change anything.
Alex has become the person who builds the systems Koho actually runs on. Our consulting-operations platform, our contract-extraction work for clients, and our own AI teammate in Slack — he built and shipped all of it, and it's live and in daily use. What's rare is that he ships production-grade software that's genuinely safe: real guardrails, real security, and nothing that sends or changes anything without us approving it first.
No client quote on these: there is no client to sign one. They stand on being real software you can open.
The dashboard we run our own company on: fleet state, spend against target, faults, tracing and tools, so we find our own problems before a client does.
Ask one question, get it answered by several models at once, then ranked and synthesized into a single answer with the disagreements called out rather than averaged away.
One platform running three systems for an owner-run team: RESPOND answers and books the calls, MyAI Site Engine runs the website, RepEngine asks for the reviews. Underneath it is a private workspace with its own memory, playbooks and approvals, and we set the whole thing up for you.
The quiet worry about anyone selling you a system is whether they can really know your business from a screen. They can't, so we come to you. Every Teardown includes up to three days at your shop, side by side with you and your crew, travel on us. We hold one on-site slot each month, because we're in the room, not on a call. When the month's slot is taken, the next one waits.
1on-site slot each month · first come, first held
PrettyFly is Alex Hale. Before he wrote software he sold it door to door, selling solar, roofing, siding, kitchens and baths, at kitchen tables across Indiana and Kentucky. We know what a missed call costs you, because we used to be the ones showing up after somebody else didn't call back.
Today we build the systems instead of selling around the gaps. We find the two or three places a service business is actually leaking money, then build, host and maintain the systems that close those leaks, rather than handing over a strategy deck and an invoice. A consulting firm runs its client delivery, its budgets and its own AI teammate on a platform we built for it. A construction company ran its whole operation on another one, built by us and handed over complete. We run our own company on a third. Two of them are live software you can open and use today, not slides about a plan, and the buttons that open them sit beside each system on this page. If work repeats every week, if customers touch the business more than once, or if there is a sales motion, there is almost always money sitting in it.
Most people selling AI right now have never shipped anything. They hand you a strategy deck and an invoice. We find the two or three places money is actually leaking, build those systems, wire them into what you already use, and keep them running. If the right answer is “don't build this, change a setting in the software you already pay for”, we'll tell you that and save you the money. That's part of what you're paying for.
We take on a small number of businesses at a time, so the person who scoped your build is the person who builds it. No junior team. No handoff to someone you've never met.
An agency hands you a strategy deck and an invoice. A consultant tells you what to do and leaves. We find the leak, build the system that closes it, and keep it running. Diagnosis and implementation from the same team, and we stay on the hook for whether it holds.
Nothing but twenty minutes. Walk us through how calls, quotes, and invoicing work today and you'll leave with the RevFinder Report, and it's yours to keep either way. If the Two-Week Teardown makes sense after that, we'll say so. If it doesn't, we'll say that too.
Then we say so. If the software you already pay for does the job with better settings, telling you that saves you real money. If no qualifying finding remains after the fact check, we waive the balance. You keep the work.
Service businesses with real revenue and a real operational bottleneck, usually 10 to 75 people, owner-run. If work repeats every week, if customers touch your business more than once, or if there's a sales motion, there's almost always money sitting in it.
With the needed records and system access within 48 hours and the key sessions attended, you receive a working piece by day 14. Not a mockup, not a wireframe, but something your team can use. The rest gets built after you've seen that first piece work.
Yes. We work remotely with businesses anywhere in the world. The first look is a call, the build happens the same way, and nothing about it depends on us being down the road from you.
Twenty minutes. Tell us how calls, quotes, and invoicing work today, and you leave with the RevFinder Report. No pitch, no deck, no obligation.
Before the call, jot down two numbers: calls you missed last week, and finished work that hasn't gone out to invoice yet. We'll start there.
